GAON
The center of Korean cuisine
We seek to do what is right by resorting only to natural means in discovering the true wisdom behind Hansik. We sought for ways to naturally approach our ingredients, bringing out its true glorious form. Finding our own identity in the profound depth of Hansik has been quite a journey for us. However, it was a journey that we put our hearts into, discovering who we are in our careful steps forward; and we have only just begun. Join us, we cannot wait for you to be part of our ongoing journey.
Bicena
Experiencing Korean lifestyle, HanNam Bicena
Combining the energy of completely different personalities, Bicena has created a unique space for Korean cuisine. We carefully selected materials and handled them minimally, creating a space where nothing sticks out and everything works together. Our goal was to incorporate the experience of Korean cuisine with the experience of Korean spirit and aesthetics. Four very different characters (representing natural beauty, many shades of white, dignity and confidence, and quiet humor) have collaborated to create something very beautiful under the umbrella of Korean cuisine. Their peculiar yet seamless co-presence in the result was made possible only because their focal point – Korean cuisine and Korean traditional craft – could already encompass the contemporary beauty within it.
Emptying out, filling in, then sharing
Bicena is like an empty bowl. Rather than constricting our creativity and imagination by being content with our past accomplishments, we will always search for something better. Rather than chasing after momentary trends, we will try to keep alive Korea’s age-old unique flavors. Finding the best ingredients and the best combinations, we will continue to enrich ourselves by realizing the limitless potential of Korean cuisine.
KwangJuYo
Korea’s leading luxury ware ‘Kwangjuyo’ is realized to be the modern tableware of ‘bringing ceramic culture into daily life’ by taking over the historic traditional artisanship and artistic flair of the royal pottery of Chosun Dynasty. Today, Kwangjuyo is much loved at home and abroad as the Korea’s leading brand of luxury ware by its outstanding products furnished with the dignity of traditional royal pottery, the artistic value from technical skills and practicality.
KwangJuYo Scent Series
KwangJuYo BTS Special Edition
KwangJuYo Nanan Series Season 1
Chrysanthemums and Leaves
Hwayo
The name Hwayo comes from the Chinese character of so(彯) from soju(彯鵓). The letter character so(彯) is made up of hwa(火) and yo(鳹), and hwa(火) means fire as yo(鳹) meanshigh and noble object. The Chinese character yo(鳹) can be divided to several kinds of heulk[龢], with the meaning of soil or earth. This letter character is condensed into the whole meaning of ‘Hwayo’, from the definition that goes like this; rice from heulk[龢], and pure water[漵] from underground mix together for fermentation and the fermented spirit is distilled with fire(火) to become the best luxurious traditional soju.
Drink Spirit Campaign