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Speaking Engagements

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2027

(USA) Special Lecture, The Lauder Institute of Management & International Studies, Wharton School

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2026

(KOREA) Guest Lecture, '100-Year Company Next-Generation CEO Program,' Maeil Business Newspaper & Samsung Life

(KOREA) Special Lecture, Shinsegae 'Jisik Hyangyeon' Academy

(SINGAPORE) Speaker, Milken Institute Asia Summit

(USA) Moderator, CKA Summit — conversation with Sungho Yoon, CEO of MakinaRocks

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2025

(KOREA) Lecture on the history and globalization of Korean spirits, YPO AU Seoul Event Main Speaker, Asian Forum 'Korean Food Culture Talk'

(UK) Featured Speaker, UKF 82 Startup Summit (KOOM 2025)

(USA) Panelist, Council of Korean Americans (CKA)

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2018

(KOREA) Keynote Lecture, YPO Pan-Asia Chapter

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2017

(USA) Guest Speaker, Asian Art Museum of San Francisco, 'Tasting Menu: Kwangjuyo Ceramics and Corey Lee'

(KOREA) Guest Lecturer, NetKAL, 'Promoting Culture and Building MICHELIN-Starred Restaurants' (KOREA) Guest Lecturer, Seoul School of Integrated Sciences & Technologies (aSSIST), 'Promoting Culture and Building MICHELIN-Starred Restaurants'

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2014

(KOREA) Lecture 'Everything on Korea,' HANON, Sungkyunkwan University student organization

(KOREA) Lecture for students in the Bar Management Program, Woosong University

(KOREA) Lecture 'Building Identity and Uniqueness,' Hyundai Kia Motors Executive Design Team

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Projects & Events

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2025

(KOREA) Led the launch of  HWAYO 19

(KOREA) Directed the Kwangjuyo brand renewal

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2024

(INTERNATIONAL) Led HWAYO's global official sponsorship and campaign for The World's 50 Best Restaurants

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2023

(USA) Led HWAYO's nationwide distribution launch in the United States

(USA) Hosted the HWAYO Honor Dinner Series for global opinion leaders, with Baroo LA, Glenn Kaino, Wilson Tang, Sungchul Shim, Elizabeth Ai, Joseph Lee, Susanna Yoon, uka, Ha's Dac Biet, Lexie Park (Eat Nunchi), Irene Yoo, Hallie Chen and Vivian Chen

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2019

(USA) Hosted a Korean dinner at Per Se, New York's three-MICHELIN-star restaurant

(USA) Collaboration dinner with Atomix (two MICHELIN stars), New York

(KOREA) Curated President Moon Jae-in's first state dinner outside the Blue House, welcoming Indian Prime Minister Narendra Modi

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2016

(KOREA) Directed the mytheresa.com launch dinner for Victoria Beckham

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2014

(UK) Hosted the HWAYO Dinner at Fortnum & Mason, London

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2011

(KOREA) Curated Kwangjuyo's ceramics showcase, Seoul Design Living Fair

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2010

(KOREA) Curated the 'Korean Kimchi Exhibition' for the G20, Korea Craft Council (KOREA) Panel Judge, C20 Korean Cocktail Contest (USA) Planned and supplied custom tableware for Thomas Keller's The French Laundry and Per Se

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TV & Media Appearances

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2026

(WORLDWIDE) Featured in CNN x HBO Max 'K-Everything'

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2019

(WORLDWIDE) Featured in CNN 'Great Big Story'

(WORLDWIDE) Host, CNN Travel feature on Seoul

(KOREA) Digital Columnist, 'Life Recipe,' Marie Claire Korea (12 episodes)

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2018

(USA) Guest, David Chang's NBC Korean Food Primer for the Olympics

(USA) Guest with David Chang, NBC Olympic Podcast 'The Podium'

(KOREA) Video Columnist, Marie Claire Korea (8 episodes)

(KOREA) Featured Guest, Naver Book Club by Influencers

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2016

(HONG KONG) Guest, Alvin Leung's 'Seoul Refined' episode

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2014

(USA) Featured Restaurateur, 4th Hawaii Food & Wine Festival

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2013

(KOREA) Judge, Season 1 of 'Hansik Daechub' (Korean Food War), O'live (CJ E&M)

(USA) Featured Restaurateur, 3rd Hawaii Food & Wine Festival

(UK) Guest Host, BBC 'Hairy Bikers' Seoul episode

(USA/UK) Guest Host, Food Network 'Judy Joo: Korean Food Made Simple' Seoul episode

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2011

(KOREA) Columnist, 'Dining Diary,' ELLE à Seoul (5 columns)

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2010

(KOREA) Columnist on Korean food culture, JoongAng Ilbo (10 columns)

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